in 2001 I was the owner of a dive center on Curacao. Email was just a small part of our business,. I remember the dial-up system and going online in the morning to receive mail, then answer the emails during the day ( the few we received, and it was mostly family social time instead of business related) and send again in the evening. I am sure many of you can remember that sound of the dial-up? haha, how times have changed!
Now most of my day is spend behind the computer and 95% of my emails are business related (some spam) and all the family social time moved to Facebook. So much better to see the picture of my nephews and see what my friends are doing and getting direct contact, with family but also with your divers; I mean how cool is Skype?
Social media and diving is growing as well. Scubaboard was one of the first boards where divers could ask questions about their dive destinations, but soon many followed. I joined Facebook in 2008 and had Rich Coast Diving as a person (pages did not exist yet) reached 5000 friends! Lucky for us we could carry them over once Facebook introduced the fan pages. we are still growing everyday and I spend a lot of time on social media,: Facebook, twitter, pinterest, just to name a few. Lucky I have now a program that manages them all, can you imagine searching on the internet just to find out where to present your shop?
New gear arriving, announcing trips, sharing facts about sea life, receiving questions, reservations, updating students about the courses, posting IDC events, showing the world the atmosphere in your shop, under water, your staff and making friends, it is all a possibility on social media. You can even find specials on dive gear and dive trips as most scuba manufactures are active Facebook users as well.
Who does not remember the last chapter of the open water manual? Diving: Do things, go places and meet people! Join diving Facebook pages and you’ll meet a lot of new divers, you will find places to visit, get inspiration and go travel! Tag yourself once you joined other divers on that great dive and in a mille second all your friends can see you during that manta encounter 🙂
PADI realized that social media is a big part of the divers life as well. So the business Academy arises and we joined one in New Jersey ; powerful information on how to better inform your divers. But there is also a new media for you: SCUBA EARTH!
Make sure you join and become a dive buddy of Rich Coast Diving; it is basically the same principle as Facebook except this is more focused on divers, so more dive buddies, places to go, and another cool factor is that you can log your dives and if you are quick and do it before the 31st of August you help project aware as well! PADI donates $1 to every logged dive to project Aware, so divers log those dives tonight!
Below you see some links to like us, make sure you like our Facebook page, follow us on twitter and we will make sure you will have a great time.